The Tribeca Film Festival 2014 campaign was created around the concept of the New Rules of Film. The "Rules" are a collection of new-school wisdom and timely observations about the changing culture of film. The Rules engaged a broad audience, resonating with industry insiders and film enthusiasts alike. Our work included a style guide developing a new visual language to be applied in all executions including signage, marketing materials, merchandise, and digital. The result was a bold and cohesive campaign that infused new life into the long-established festival.
Role: Creative Director
Lead Motion Designer: Kyra Odie