As lead designer on this project, my primary goal was to create an aesthetically cohesive presentation. All of these fantastic cartoons were from different visual worlds that were never meant to co-exist; the challenge was to present them all in one impressive package without detracting from their individual interest. We started with Nickelodeon's brand colors and library of rich images. Later we developed a bold illustrative style and type system to unify the content. From page to page, readers experience beautiful full-bleed images accompanied by insightful pull quotes from the creators. Not Just Cartoons, Nicktoons also includes interviews from show creators and production sketches from hits like Ren & Stimpy and Avatar, making it a must have for animation freaks and pop culture historians. The book can be purchased here.

Role: Lead Designer
Editorial Designer: James Casey
Art Director: Iwona Waluk
Creative Director: Theresa Fitzgerald